Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£445 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Good course, nice and straight forward ideas but ideas that can be overlooked - makes you think.
Lee Bond, Orchid Field Marketing
Really intuitive session, hands on and plenty of involvement. Nice comfortable environment.
James Pither, ArtiCAD Ltd
Great content, style and workshop delivery. Really concise and very practical. Very good illustrations and examples. Good group work exercises especially the 'Motivation Game'.
Grahame Smith, Business Improvers Ltd
Nigel is an excellent communicator, he made everything simple and easy to learn.
Nigel Osei, Receptional
Nigel clearly was very honest and open with delivering details he has had success with which is extremely powerful and helpful.
Thomas Heneghan, SMC Pneumatics
We were particularly lucky that we had a vibrant, interactive group who shared the tasks and information. Even after 15 years doing tele-sales I learnt some useful new tricks, thank you!
Carol Pyatt, First Touch Training Limited
Very enjoyable workshop and great templates for calling introductions, open questions and how to handle objections. Highly recommend!
Kylie Dunseith, Impress Print Services
Very informative, with useful tools for helping with telephone sales.
Guy Donaldson, Impress Print Services
Very engaging with the numerous activities.
Louis Chen, Impress Print Services
Very fun, professional and given me lots to think about!
Natasja Douglas-Smith, Webappz Ltd
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