Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£395 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Great casual way of discussing points. Got me thinking about the answer rather than telling me. Very useful having all the slides, means I could listen fully.
Jack Masters, Intelligere Ltd
Friendly and enjoyable workshop with Nigel.
Raj Kelsi, WillPower Estate Protection
Very enjoyable workshop and great templates for calling introductions, open questions and how to handle objections. Highly recommend!
Kylie Dunseith, Impress Print Services
Friendly approach, clearly put over, very helpful.
Stephen Cain, WillPower Estate Protection
Very easy going, easy to understand, food for thought. Definitely got something out of the course.
George Costa, Darcy Products Ltd
Thank you for personalising parts of the session and supporting with our emails!
Mark Britt, 2Simple Software
The course exceeded my expectations. The content was interesting and relevant and motivated me to put it into practise,
Luke Driver, ArtiCAD Ltd
Top man, very useful, thanks Nigel.
Matt Aitken, Receptional
Really great day! Thoroughly enjoyed myself and learnt a lot about sales! Perfect for myself as I am new to the role.
Emily Mahony, 2Simple Software
Very relaxing and great atmosphere. Learnt more than I thought I would.
Paul Skegg, Forge Farm Meats Ltd
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