Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£395 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Great content, style and workshop delivery. Really concise and very practical. Very good illustrations and examples. Good group work exercises especially the 'Motivation Game'.
Grahame Smith, Business Improvers Ltd
The general knowledge elements were great. It would've been good to explore and discuss more about specifics of cold calling/escaping phone screening/conversion of enquiries.
Filipe Borne, Lucky Voice Ltd
Nigel clearly was very honest and open with delivering details he has had success with which is extremely powerful and helpful.
Thomas Heneghan, SMC Pneumatics
The course was presented very clearly and concisely and all of the subject matter was relevant to sales roles that use a telephone, and in person too!
Matt Crighton, Ion Science Ltd
Was really interesting and kept us all engaged despite it being the hottest day of the year!
Yasmine Jardine, Lucky Voice Ltd
Nigel presented the workshop very well and took time to understand how to apply what he was teaching to my company and job role.
Stephanie Baker, Darcy Products Ltd
Good food for thought when moving forward and implementing a new plan for success.
Alex McKears, SMC Pneumatics
Thank you for personalising parts of the session and supporting with our emails!
Mark Britt, 2Simple Software
Excellent content. I will know more about the success of the course in a month's time!
Peter Marks, Optima Site Solutions
Informative and thought provoking.
Jack Barker, Garnell Communications
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