Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£445 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Friendly approach, clearly put over, very helpful.
Stephen Cain, WillPower Estate Protection
Good pace, lively discussion and all directly relevant and usable. Valuable information and adaptable for any business scenario.
Paul Jones, Impress Print Services
Nigel is a brilliant trainer. This is my second workshop with him and have applied learnings to my role. Highly recommend attending First Touch workshops.
Riaz Hussain, Orchid Field Marketing
Very enjoyable. Looking forward to putting some of the techniques I learned into practise.
David Dixon, Impress Print Services
Excellent content. I will know more about the success of the course in a month's time!
Peter Marks, Optima Site Solutions
Engaging and enthusiastic delivery. Great pace, personal approach is refreshing! 10/10! Looking forward to working more with Nigel.
Pip Mailing, Receptional
Very interesting and got me thinking how I should approach certain customers.
Mark White, Hoppings Softwood Products
Really great day! Thoroughly enjoyed myself and learnt a lot about sales! Perfect for myself as I am new to the role.
Emily Mahony, 2Simple Software
Overall a good introduction to new business and cold calling.
Tara Rudder, Langley-Smith & Co Ltd
Given me more ideas when calling. Thank you.
Karen Watling, Scrutton Bland
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