Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£395 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
A fulfilling day on what can be a difficult topic. Some very good pointers I can use in the future.
Dennis Carver, Business Improvers Ltd
Friendly approach, clearly put over, very helpful.
Stephen Cain, WillPower Estate Protection
Excellent content. I will know more about the success of the course in a month's time!
Peter Marks, Optima Site Solutions
The course exceeded my expectations. The content was interesting and relevant and motivated me to put it into practise,
Luke Driver, ArtiCAD Ltd
Workshop was good and Nigel was very knowledgable.
Billy Campbell, Optima Magazine
Nigel is an excellent communicator, he made everything simple and easy to learn.
Nigel Osei, Receptional
Very easy going, easy to understand, food for thought. Definitely got something out of the course.
George Costa, Darcy Products Ltd
Nigel presented the workshop very well and took time to understand how to apply what he was teaching to my company and job role.
Stephanie Baker, Darcy Products Ltd
Enjoyable, interesting, learned more than anticipated.
Sarah Reeder, Savior Beds
Great, thank you.
Kirsty Lea, Bona Floors Limited
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