Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£345 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Overall a good introduction to new business and cold calling.
Tara Rudder, Langley-Smith & Co Ltd
Was really interesting and kept us all engaged despite it being the hottest day of the year!
Yasmine Jardine, Lucky Voice Ltd
Friendly and enjoyable workshop with Nigel.
Raj Kelsi, WillPower Estate Protection
Brilliant day, very enjoyable. Thank you!
Bawi Mankoo, Corporate Rewards
Good course, nice and straight forward ideas but ideas that can be overlooked - makes you think.
Lee Bond, Orchid Field Marketing
Friendly approach, clearly put over, very helpful.
Stephen Cain, WillPower Estate Protection
A fulfilling day on what can be a difficult topic. Some very good pointers I can use in the future.
Dennis Carver, Business Improvers Ltd
Good pace, lively discussion and all directly relevant and usable. Valuable information and adaptable for any business scenario.
Paul Jones, Impress Print Services
Workshop was good and Nigel was very knowledgable.
Billy Campbell, Optima Magazine
Excellent content. I will know more about the success of the course in a month's time!
Peter Marks, Optima Site Solutions
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