Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£395 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Very interesting and got me thinking how I should approach certain customers.
Mark White, Hoppings Softwood Products
Very good material, Nigel is fantastic and really understands how to teach others.
Marcel Monheit, 2Simple Software
We were particularly lucky that we had a vibrant, interactive group who shared the tasks and information. Even after 15 years doing tele-sales I learnt some useful new tricks, thank you!
Carol Pyatt, First Touch Training Limited
Nigel is an excellent communicator, he made everything simple and easy to learn.
Nigel Osei, Receptional
Little bit rushed in some places but overall very good for the level it's pitched at.
Robert Sheldon, Langley-Smith & Co Ltd
Enjoyed the training, it did not feel like training which made it more enjoyable.
Runpreet Kalsi, DNS Accountants Franchise
Very enjoyable workshop and great templates for calling introductions, open questions and how to handle objections. Highly recommend!
Kylie Dunseith, Impress Print Services
A fulfilling day on what can be a difficult topic. Some very good pointers I can use in the future.
Dennis Carver, Business Improvers Ltd
Lots of important information to think about and use in the future.
Stephen Hanson, WillPower Estate Protection
Informative and thought provoking.
Jack Barker, Garnell Communications
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