Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£395 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Quality venue, food and the workshop was superb with the right blend of knowledge with humour to keep it interesting.
John Pesci, Intelligere Ltd
Lots of important information to think about and use in the future.
Stephen Hanson, WillPower Estate Protection
Well presented presentation with good knowledge. Gets you thinking about your own work and no doubt will be really helpful.
Patrick Winkfield, Impress Print Services
Nigel is a brilliant trainer. This is my second workshop with him and have applied learnings to my role. Highly recommend attending First Touch workshops.
Riaz Hussain, Orchid Field Marketing
Great, thank you.
Kirsty Lea, Bona Floors Limited
I really enjoyed the training session, made me rethink my strategy, I would definitely recommend First Touch!
Simon Dhesi, Corporate Rewards
Great casual way of discussing points. Got me thinking about the answer rather than telling me. Very useful having all the slides, means I could listen fully.
Jack Masters, Intelligere Ltd
I came away with some exciting additions to my presentations which I am looking forward to experimenting with.
James Harper, Savior Beds
Learnt a lot, thanks.
Adam Hope, Andersons Transport
Engaging and enthusiastic delivery. Great pace, personal approach is refreshing! 10/10! Looking forward to working more with Nigel.
Pip Mailing, Receptional
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