Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£395 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
Delegate Ratings
The course leaders knowledge
Very good
Good
Average
Disappointing
The workshop overall
Very good
Good
Average
Disappointing
Your learning
More than expected
About what I expected
Less than expected
Considerably less
than expected
Your enjoyment of the workshop
More than expected
About what I expected
Less than expected
Considerably less
than expected
Delegate Feedback
I really enjoyed the training session, made me rethink my strategy, I would definitely recommend First Touch!
Simon Dhesi, Corporate Rewards
Very easy going, easy to understand, food for thought. Definitely got something out of the course.
George Costa, Darcy Products Ltd
Nigel is a brilliant trainer. This is my second workshop with him and have applied learnings to my role. Highly recommend attending First Touch workshops.
Riaz Hussain, Orchid Field Marketing
Was really interesting and kept us all engaged despite it being the hottest day of the year!
Yasmine Jardine, Lucky Voice Ltd
Lots of important information to think about and use in the future.
Stephen Hanson, WillPower Estate Protection
Thank you for personalising parts of the session and supporting with our emails!
Mark Britt, 2Simple Software
Great, thank you.
Kirsty Lea, Bona Floors Limited
Nigel clearly was very honest and open with delivering details he has had success with which is extremely powerful and helpful.
Thomas Heneghan, SMC Pneumatics
Given me more ideas when calling. Thank you.
Karen Watling, Scrutton Bland
Really great day! Thoroughly enjoyed myself and learnt a lot about sales! Perfect for myself as I am new to the role.
Emily Mahony, 2Simple Software
We have over 230 pieces of feedback, click below to view more.
