Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£395 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
A good workshop for outbound sales agents.
Lola Earle, Langley-Smith & Co Ltd
The general knowledge elements were great. It would've been good to explore and discuss more about specifics of cold calling/escaping phone screening/conversion of enquiries.
Filipe Borne, Lucky Voice Ltd
Friendly and enjoyable workshop with Nigel.
Raj Kelsi, WillPower Estate Protection
Very informative and positive way to look at old habits and refresh look on sales tactics and plans.
David Payne, Darcy Products Ltd
Top man, very useful, thanks Nigel.
Matt Aitken, Receptional
We were particularly lucky that we had a vibrant, interactive group who shared the tasks and information. Even after 15 years doing tele-sales I learnt some useful new tricks, thank you!
Carol Pyatt, First Touch Training Limited
Lots of important information to think about and use in the future.
Stephen Hanson, WillPower Estate Protection
Good food for thought when moving forward and implementing a new plan for success.
Alex McKears, SMC Pneumatics
The course was presented very clearly and concisely and all of the subject matter was relevant to sales roles that use a telephone, and in person too!
Matt Crighton, Ion Science Ltd
Very engaging with the numerous activities.
Louis Chen, Impress Print Services
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