Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£445 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Very interesting topics, have come away with key points to use in my role.
Nina Simmons, Scrutton Bland
Good insight into what to change in my day to day.
Julian Holmes, Optima Magazine
Enjoyable, interesting, learned more than anticipated.
Sarah Reeder, Savior Beds
Nigel is a brilliant trainer. This is my second workshop with him and have applied learnings to my role. Highly recommend attending First Touch workshops.
Riaz Hussain, Orchid Field Marketing
A good workshop for outbound sales agents.
Lola Earle, Langley-Smith & Co Ltd
Really great day! Thoroughly enjoyed myself and learnt a lot about sales! Perfect for myself as I am new to the role.
Emily Mahony, 2Simple Software
Friendly and enjoyable workshop with Nigel.
Raj Kelsi, WillPower Estate Protection
I really enjoyed the training session, made me rethink my strategy, I would definitely recommend First Touch!
Simon Dhesi, Corporate Rewards
Good fun! Some very good techniques I can use and apply.
Tom Chapman, Optima Site Solutions
Really intuitive session, hands on and plenty of involvement. Nice comfortable environment.
James Pither, ArtiCAD Ltd
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