Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£395 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Well presented presentation with good knowledge. Gets you thinking about your own work and no doubt will be really helpful.
Patrick Winkfield, Impress Print Services
We were particularly lucky that we had a vibrant, interactive group who shared the tasks and information. Even after 15 years doing tele-sales I learnt some useful new tricks, thank you!
Carol Pyatt, First Touch Training Limited
Workshop was good and Nigel was very knowledgable.
Billy Campbell, Optima Magazine
Very good material, Nigel is fantastic and really understands how to teach others.
Marcel Monheit, 2Simple Software
Very enjoyable workshop and great templates for calling introductions, open questions and how to handle objections. Highly recommend!
Kylie Dunseith, Impress Print Services
Little bit rushed in some places but overall very good for the level it's pitched at.
Robert Sheldon, Langley-Smith & Co Ltd
I really enjoyed the training session, made me rethink my strategy, I would definitely recommend First Touch!
Simon Dhesi, Corporate Rewards
Given me more ideas when calling. Thank you.
Karen Watling, Scrutton Bland
The course exceeded my expectations. The content was interesting and relevant and motivated me to put it into practise,
Luke Driver, ArtiCAD Ltd
Good insight into what to change in my day to day.
Julian Holmes, Optima Magazine
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