Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£445 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Very informative, with useful tools for helping with telephone sales.
Guy Donaldson, Impress Print Services
A good interactive workshop that makes you feel involved and helps you explore how good or bad your current processes are and to learn from others in the room.
Ian Huntington, Martindale Electric Company Limited
The course exceeded my expectations. The content was interesting and relevant and motivated me to put it into practise,
Luke Driver, ArtiCAD Ltd
Very enjoyable. Looking forward to putting some of the techniques I learned into practise.
David Dixon, Impress Print Services
Great, thank you.
Kirsty Lea, Bona Floors Limited
Very informative and positive way to look at old habits and refresh look on sales tactics and plans.
David Payne, Darcy Products Ltd
Very interesting and got me thinking how I should approach certain customers.
Mark White, Hoppings Softwood Products
Very fun, professional and given me lots to think about!
Natasja Douglas-Smith, Webappz Ltd
Quality venue, food and the workshop was superb with the right blend of knowledge with humour to keep it interesting.
John Pesci, Intelligere Ltd
Informative and thought provoking.
Jack Barker, Garnell Communications
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