Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£395 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
A fulfilling day on what can be a difficult topic. Some very good pointers I can use in the future.
Dennis Carver, Business Improvers Ltd
Very fun, professional and given me lots to think about!
Natasja Douglas-Smith, Webappz Ltd
Thank you for personalising parts of the session and supporting with our emails!
Mark Britt, 2Simple Software
Engaging and enthusiastic delivery. Great pace, personal approach is refreshing! 10/10! Looking forward to working more with Nigel.
Pip Mailing, Receptional
Very relaxing and great atmosphere. Learnt more than I thought I would.
Paul Skegg, Forge Farm Meats Ltd
Friendly approach, clearly put over, very helpful.
Stephen Cain, WillPower Estate Protection
Nigel has helped me to think about selling differently.
Richard Harvey, Impress Print Services
Overall a good introduction to new business and cold calling.
Tara Rudder, Langley-Smith & Co Ltd
The general knowledge elements were great. It would've been good to explore and discuss more about specifics of cold calling/escaping phone screening/conversion of enquiries.
Filipe Borne, Lucky Voice Ltd
I really enjoyed the training session, made me rethink my strategy, I would definitely recommend First Touch!
Simon Dhesi, Corporate Rewards
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